CONSULTING
Hospitality, Tourism and Leisure
Transforming ideas into investable destinations.
Our end-to-end consultancy spans planning, brand, and operation, advising at every stage of the asset and destination lifecycle — helping you create, operate and optimise high-performing projects.
With over 25 years’ regional experience, we help developers, operators, investors, institutions and lenders create long-term value across the hospitality, tourism, and leisure sectors. From strategic vision to cost-effective operational delivery, we offer actionable advice rooted in data, tailored to the region’s dynamic opportunities, and delivered by our market-leading sector specialists.
Why trust us with your hospitality needs in Saudi Arabia
Our strategic approach in Saudi Arabia
We offer solutions across four core areas — each supported by deep local insight, benchmarking data, and multidisciplinary teams.
Concept, feasibility and investment
We advise on development potential, brand positioning and revenue forecasting, including market and financial feasibility studies, competitive review, due diligence and transaction support for Saudi Arabia’s tourism and hospitality sector.
Development strategy and planning
We support at every stage of the development cycle, including project scoping, master planning, development phasing and design management. We also advise on development appraisals, budgeting, capex planning, branding, and operator selection for resorts, hotels and mixed-use projects in Saudi Arabia.
Execution and delivery
We help bring visions to life, drawing on deep experience in design coordination, regulatory compliance, procurement strategy, project delivery, and pre-opening advisory. We act as owner representatives and advisors across touchpoints, supporting seamless execution and handover for Saudi destinations and lifestyle-led projects.
Operational asset management
Post-launch, we work with investors and owners to drive performance and maximise asset value. This includes operator strategy and negotiations, franchise advisory, brand alignment, and performance reviews. Our team also advises on hotel management agreements, cost control, repositioning, and ongoing value enhancement to support Saudi Arabia’s tourism transformation goals.
Our hospitality services
We help unlock value through integrated services that combine commercial insight with sector-specific expertise.
From concept to keys, we support the development of hotel and resort assets with commercially grounded, data-led advice. We help shape and deliver successful hospitality concepts — whether stand-alone or as part of a wider mixed-use scheme, including projects across the Red Sea, Riyadh and AlUla tourism hubs.
- Highest and best use studies
- Financial feasibility studies
- Concept development
- Market entry strategies
- Investment due diligence
We help translate national tourism ambitions into commercially viable projects. We assess demand, guide strategy, and identify gaps in infrastructure, integrating global benchmarks with local context to ensure each destination’s offer is distinct, deliverable, and investment-ready.
- National and regional tourism strategy aligned with Saudi Arabia’s tourism priorities
- Destination gap and opportunity analysis
- Specialist tourism development, such as wellness and eco-tourism
- Visitor experience planning
- Destination lifecycle strategy
- Policies, regulations, classifications and licensing with Saudi authorities
Working with owners and operators, we provide tailored strategies to enhance guest experience, improve efficiency and increase returns. We blend operational insight with commercial strategy to ensure assets are performing at their full potential in Saudi Arabia’s hospitality market.
- Hotel performance analysis and benchmarking
- Operator strategy and contract reviews
- Capex planning and ROI analysis
We help owners find the right operating partner for their concept and market, then secure optimal terms. Our team’s hotel operations background and legal familiarity ensure every agreement is grounded in practical and commercial reality.
- Brand and operator shortlisting
- Tender process management
- Commercial and legal term benchmarking
- Contract negotiation support
From beach clubs to branded residences and mixed-use destinations, we advise on a wide range of lifestyle-led projects. We tailor our approach to each asset, market and opportunity. Our experience spans luxury, lifestyle and family-focused concepts — with deep insight into what drives success across different segments.
- Branded residential concept and feasibility studies
- Mixed-use and placemaking advisory for Saudi lifestyle and tourism projects
- Project positioning and storytelling
- Restaurant and spa development
- Franchising and hotel management
Latest publications and reports
Hospitality
Saudi Arabia Hospitality Market Review
An annual infographic offers a snapshot of Saudi Arabia’s hospitality and religious tourism market, covering ADR, occupancy, RevPAR, and the pipeline of upcoming projects.
14 May 2025
Hospitality
GCC Hospitality Market Review
An annual review of key trends and performance of GCC hospitality and tourism markets.
04 September 2024
Gigaprojects
Saudi Arabia Giga Projects
An annual review of the Kingdom’s Giga projects and development plans.
06 October 2025
Hospitality
Saudi Arabia's 2030 Hospitality Vision
Our research infographic highlights that plans to transform Saudi Arabia’s hospitality market through Vision 2030 are expected to see the completion of 310,000 hotel rooms in the Kingdom by 2030.
29 September 2022
