CONSULTING
Residential
Expertise to elevate your residential development.
From the Kingdom of Saudi Arabia and throughout the wider GCC, landmark masterplans are transforming the region’s urban landscape. Demand is rising. Expectations are too.
To succeed, developers must go beyond delivery. It takes local intelligence, cultural fluency, and commercial precision. From product mix and pricing to marketing and launch strategy.
We help you get it right from day one. We bring premium real estate schemes to market with precision and impact across the Kingdom.
Combining data-led strategy with deep market insight, we offer end-to-end support and guidance, aligning with Saudi Arabia’s housing initiatives and Vision 2030 targets for expanding home ownership.
Why trust us to drive your sales strategy in Saudi Arabia
Development with distinction in Saudi Arabia - at every scale
We work across a broad spectrum of residential projects in Saudi Arabia, from ultra-luxury branded residences to large-scale master plans and mid-market apartment schemes. These typically include:
- High-rise and mid-rise apartment buildings
- Branded residences with hotel-style servicing
- Phased master-planned developments
- Waterfront and golf-front communities
- Premium villa and townhouse enclaves
- Mixed-use urban regeneration sites
End-to-end advisory services
We support the delivery of ambitious residential schemes across Saudi Arabia - building sales momentum, driving value, and strengthening developer brands.
- Floor plate and unit mix reviews
- Amenity mix, layout, FF&E, views, finishes and parking advisory
- Competitor scheme benchmarking and market positioning studies
- Feasibility studies and financial viability analysis
- Concept refinement and competitive analysis
- Product positioning, pricing strategy and phasing
- Brand strategy and identity consultation
- Launch planning and sales platform design
- Multi-channel campaigns and media planning
- Sales channel strategy, broker engagement and incentives
- Investor introductions and capital raising support
- Roadshows, events and local market showcase in Saudi Arabia
- CRM platform setup, integration and optimisation
- Lead capture flows and enquiry management
- Dashboard, analytics, performance tracking and conversion optimisation
- User training and platform management
- Placemaking and destination marketing strategy
- Brand and content development
- Marketing calendar, digital campaigns and social media
- Sales gallery design and visual merchandising
- PR and earned media outreach
- Sales team recruitment, training and performance management
- Regulations, purchase terms and documentation advisory
- Show suite setup and customer journey design
- Collateral development, handover coordination and after-sales support
Our proven track record
Our projects range from ultra-prime and branded residences to waterfront and master-planned communities, mixed-use schemes, and international launches targeting MENA buyers. Our portfolio includes:
- Atlantis The Royal Residences: High-profile branded residences with exceptional sales velocity driven by our global marketing and VIP engagement strategy.
- Banyan Tree Residences: Luxury freehold development marketed to both local and international investors with tailored pricing and positioning.
- THE OWO: Iconic UK launch brought to a GCC audience through a strategic sales roadshow and bespoke investor outreach.
- The Waldorf Astoria: Ultra-prime waterfront residences marketed to HNWIs with performance tracking and curated lead generation campaigns.
Latest publications and reports
The Saudi Report
The Saudi Report 2025
Now in its 4th edition, The Saudi Report is our exclusive biennial flagship publication, offering in-depth insights and a comprehensive analysis of Saudi Arabia’s residential real estate market.
24 October 2025
Gigaprojects
Saudi Arabia Giga Projects
An annual review of the Kingdom’s Giga projects and development plans.
06 October 2025
Commercial
Saudi Arabia Commercial Market Review
A Biannual KSA Commercial Market Review provides an insightful analysis of Saudi Arabia's real estate landscape, focusing on the office, hospitality and data centre sectors.
01 July 2025
Destination Saudi
Destination Saudi
The results derived from two surveys for our 2024 Destination Saudi Report have upheld our perception of the emerging foreign residential market demand in Saudi Arabia.
24 February 2024
